LONG ROAD PARTNERS

Charlotte, NC

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The branding for Long Road Partners is focused on their message of creating a purpose-driven investment company focused on the hospitality space. The LRP brand functions as a parent company for future investments, so the challenge was to create something that would work in a variety of different spaces while also having its own identity. By using a unique, Scandinavian style main typeface and crafting a custom lettermark, Long Road can now be expanded for their future endeavors.